Sometimes in the new Ubuntu Oneric Ocelot 11.1 launching a program and selecting ‘Keep in launcher’ is not enough. This may happen if your program requires special startup parameters, or simply because it requires a terminal to run in, ala’ Matlab. Creating a launcher on the desktop is not simply as right clicking to ‘create launcher’ as it was in older versions.
I wandered a while before finding my answer here (thanks to Bruno Pereira), as others where that useful to me.
Vista dal traverso, all’Antimedale
View from Antimedale, al traverso., originally uploaded by hayha. High cuteness